Product Marketing Strategist
I bridge the gap between Tech, Marketing & Sales. I transform complex products into high-performance revenue engines.
Brands I've driven GTM, launches & campaigns for
About Me
From launching SaaS solutions to driving e-commerce growth, I'm a product marketing leader with 15+ years of experience helping B2B and B2C companies turn ideas into market-winning products. I master competitive intelligence, ICP definition, GTM strategy, product launches, and sales enablement, delivering measurable business growth.
Case Studies
A selection of real-world analyses and strategies I've developed for companies across different sectors.
13 years building marketplace infrastructure — now Mirakl must convince the world its next product isn't for humans. It's for agents. Can they own the era of agentic commerce?
Voxtral just challenged ElevenLabs at their own game — with open weights, edge deployment, and a 68% win rate in voice quality. But can a non-commercial license survive enterprise ambition?
Notion 3.0 repositioned from collaborative workspace to enterprise AI operating system — but with AI now driving ~50% of revenue, can they monetize agents without burning the 100M users who built their viral engine?
Project SnowWork is Snowflake's $400M bet to become the execution layer for enterprise AI — targeting Finance, Sales, and Ops users who don't speak data engineering. The gap between vision and GTM execution will decide everything.
Capabilities
Defining who the product is for and why it matters by acting as the strategic bridge between Tech, Marketing, and Sales to translate complex features into value-driven narratives that resonate at every funnel stage.
End-to-end launch planning: ICP definition, channel strategy, and pricing narrative bridging the gap between C-level vision and local team execution to ensure seamless market entry.
Systematic analysis of competitor messaging and positioning gaps leveraging continuous social listening to identify market white space and inform differentiation strategy.
Identifying and architecting high impact KPIs to drive automated reporting moving beyond raw data to deliver actionable solutions that connect marketing activities to predictable revenue outcomes.
Scalable acquisition through full funnel experimentation and performance optimization to drive sustainable pipeline velocity.
Equipping revenue teams with the assets, training, and competitive tools needed to close deals more effectively, leveraging my expertise as co-Founder of Decklyo.com.
AI Initiative
As part of my current AI studies at MIT, I am building an ecosystem where AI agents support and accelerate every stage of the Marketing funnel. It is a closed-loop architecture that automates strategy, content, and real-time optimization — freeing the team to focus on what matters most and scale revenue without operational drag.
→ Click on any agent to explore its role in the ecosystem
Let's Talk
I'm currently open to full-time roles and select consulting engagements. If you're looking to turn your marketing strategy into a revenue engine, let's talk.
