Author of Old School AI, strategist by trade, and system designer by choice. I share how modern marketing can leverage agentic AI to build high-value growth engines.
Brands I've Worked With
Who I Am
I started in B2B tech, working alongside giants like Microsoft, SAP, and Oracle. Over 15 years, I've specialized in a single, critical mission: turning product complexity into market-winning revenue.
From launching SaaS solutions to driving e-commerce growth, I bridge the gap between product capability and buyer demand. I don't just "manage" marketing campaigns; I design the entire strategy and motion. I focus on the clarity of the value proposition, the psychology of the conversion moment, and the strategic alignment that turns prospects into loyal customers.
How I Work
I figure out who the product is really for. Not the broad persona, but the specific person with the specific problem they feel badly enough to pay for. Then I build the message that holds up at every funnel stage, from a CFO conversation to a cold search result.
I've built GTM plans from zero: ICP definition, channel strategy, pricing narrative, local execution. The goal is always the same: close the gap between what leadership decided and what the team actually ships. Those two things are often further apart than anyone admits.
I track competitor messaging and positioning gaps continuously, not once a quarter. Knowing what the market is saying in real time is what allows a team to move before others do. Social listening isn't a report to file away. It's a radar worth keeping on at all times.
I architect KPI frameworks that connect marketing activities to revenue outcomes. Not vanity metrics. Not data dumps. The handful of numbers that actually reveal what's happening in the funnel, and what needs to change when something breaks.
The tools, training, and competitive intel that help sales have better conversations. Too many deals are lost to pitch decks that don't do the product justice. Fixing the collateral, the talk tracks, and the competitive prep is one of the highest-leverage moves in the funnel.
Full-funnel experimentation and performance optimization. Testing what works, scaling it, stopping what doesn't. The point is never impressions or MQLs for the sake of it. It's predictable pipeline velocity at a cost that makes sense.
Get in Touch
Reach out. Always happy to connect.